Big Cafe Digital
Logo Design
2020
A project for a digital marketing agency with a goal to inspire people to get rid of the paradox of the 9-5 rat race.
Vision -
With a team of freelancers, the agency would reach out to businesses to scale up online. It would provide them with the freedom to work from anywhere they want to. Making individual growth exponential when companies would collaborate and work together.
Attributes & Moodboards
During the kick off meeting, client defined key brand's values and features. I used them to make a moodboard that illustrate these attributes. This work defines the right metaphor and visual rhythm of the brand: Freedom / Success / Efficiency / Passion
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Freedom / Flexible / Efficiency / Passion / Success
Sketches
Sketching is one of the key stages in the ideation phase. This is a visual exploration based on for dialogue between myself and the client. I explored what wows and what works to discover which shape expresses a brand's mood in the best way.
Concepts
Color
To highlight some "growth, expansiveness, inspiration", a few blue tones were chosen.
Transparency is applied to accent the 3d dynamic effect.
Primary Colors
RGB 9, 136, 255
Hex #0988ff
RGB 25, 82, 197
Hex #1952c5
Greyscale Colors
RGB 109, 110, 110
Hex #6d6e6e
RGB 38, 39, 39
Hex #262727
RGB 0, 0, 0
Hex #000000
Wordmark
The futuristic and modern logo sign needed a sharp wordmark to help businesses realize the vision.
Agency needed a SansSerif wordmark, hence NEO SANS STD has been chosen.
The wordmark has the right font weight and balanced spacing.
Final Results
The Moving logo sign has an isometric construction, so to make sure that all elements of the brand system work correctly and can be combined, tiled and animated, we used an isometric grid across the brand guide materials.
Colour
Greyscale
