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Season Pass Revamp

Munchkin Party is a timed feature of Zynga's game The Wizard of Oz Magic Match 3 on the App Store and Google Play.​

UX Design
Jan 2025 - Feb 2025

My Role
I designed the experience of the task-based feature where players have to complete few tasks to decorate each cake layer and win rewards associated with it.

Phase 1 - Problem Identification

Old Season Pass was killing conversions:

Cluttered pop-up: Tiny rewards composition, buried CTA.

Confusing architecture: No clarity on "value"; players quit.

Complaints (analytics + reviews): "What's worth it?" "Too hard to understand how season pass will help."
 

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Phase 2 - Discovery & Research

̌Analytics: Heatmaps showed CTA ignored.

User testing (88 players): 70% "confusing rewards"; 80% abandoned pre-purchase.

Competitor audit: Dream games/King/ passes had bold hero cards + countdowns.

Stakeholder sync: Want industry-level engagement with the feature (70% vs 34%).

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Phase 3 - Design Approach

Season Pass Dialogue: Hero reward highlight + secondary rewards exact number.

Smart Progress: Milestone badges + next-goal arrow.

Friction Kill: 1-tap buy, micro-animations (reward pop).

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Phase 4 - Final UX Screens with Concept Art

MOTD

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Skip Task

MP Main UI.png

Help

Help UI.png

3 Layers Decorated

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Main UI

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Main UI ( 2 Tasks done)

MP Main UI-1.png

Entire Cake decorated

MP Main UI-4.png

Shipped Feature Screenshots

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